VANS LAUNCHES YEAR OF THE ROOSTER COLLECTION

Vans celebrates the Year of the Rooster with a specially designed footwear collection in cooperation with Shanghai based footwear designer Kim Kiroic. Inspired by the lifecycle of a Rooster and Punk Rock culture, this collection consists of six silhouettes under classic categories.

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Old Skool

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Authentic Platform

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Slip-On

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Mid Skool 77

The design direction for the Year of the Rooster campaign came from Shanghai based creative Kim Koroic, who has worked on Vans capsules for a number of years.  Paying homage to individuals who embrace the Off The Wall spirit, Kim has grounded this year’s collection in classic PUNK spirit.  The two Authentic Platforms draw reference from punk rock culture and Vans heritage with an all over checkerboard print, including leather braided upper, and creeper height platform sole.

The four of silhouettes draw inspiration from the rooster’s lifecycle, from an egg to an adult. The Old Skool made with nude-colored leather, emulates the rooster’s egg color. The platform Authentic complete with all over yellow flannel and silk shoelaces is reminiscent of the baby chic. Continuing down the lifecycle of the Rooster, the white leather Slip-On comes with a custom three color kilty depicting the Rooster’s tail feathers.  Rounding out the Classic collection, the Mid Skool has a textured faux leather heel counter indicating the Rooster comb.  This footwear collection is all about growth and cycles, similar in concept to the growth of punk rock and creativity central to the Vans brand heritage.

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Authentic Platform

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Authentic Platform

Kim Kiroic provided a selection of hand-drawn artwork, which make up the visual language of the collection and have been incorporated into the logo design.  His artwork draws parallels between punk rock and individuals who carry the Off the Wall Spirit.  This Chinese New Year, Vans puts a stake in the ground to “Escape the Ordinary” and disrupt what we think of as normal.  Vans will continue to fly the flag of creative expression, and this December the Rooster will lead the charge for all who wish to push the limits of style, creativity, and overall awesomeness!

The Vans Year of the Rooster Collection will be available only at selected Vans Stores from Dec 28, 2016.

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